The Private House
This uber-chic Knightsbridge apartment doubles as a fabulous shop, where you can get everything from a sofa,
XIVth century painting to a superb cotton kaftan. We talked to Felicity Loudon, the founder, about her inspiration, gift ideas and plans
for future...BY ANNA K. HALSALLWhat is The Private House?
The Private House has developed as a collection of decorative, antique and contemporary products in ever increasing but unique settings.
Our constantly updated ranges and pieces are not restricted to within a shop or warehouse environment but utilize personal and i
dentifiable settings to showcase their individual and eclectic importance
Where did you get the idea from?
Seeing the increase in a non-service industry where privacy and personal attention have disappeared, I thought private shopping!
What is your best designer tip to create a beautiful room?
Follow your first impression, go pale and use of mirrors.
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